LOGO DESIGN
&
VISUAL BRAND IDENTITY

By far one of the most important elements to start up your business. For what is a business without a proper identity.

 

Your brand identity is what your customers will associate with your products or services. 

So, who exactly are you as a brand?

Here are a few important key elements:

  • What is your mission & why?

  • What do you value as a brand?

  • What is your brand personality?

  • What makes your brand different from the competition?

  • How does your brand communicate?

Once you have the key elements, you can move on to the next step, the brand design.

This is where I come in.

STEP 1:  RESEARCH

I'm not going to lie, it would be simple for me to just create a logo based on your personal preferences and be done for the day.

But I can assure you that when a business owner asks me to create their visual brand identity, I've definitely done my homework beforehand.

Because the first and most important step is always " The Research". 

As a designer, before I can actually start designing, I need to know what your brand is about.

What are your services or products? 

Where is your company located?

Who is your target audience?

This information will form the base of the design that will visually represent your business.

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Once I have the base I'll move on to the next step: "The Sketch Design".

STEP 2:  SKETCHES

The first design usually still happens in the traditional way, with pencil and paper.

Here's where I attempt to figure out the basic forms and shapes of the logo based on the research.

Different forms and shapes can immediately give the brand a completely different edge.

For example, round shapes create a feeling of community or unity, while squares and triangles create a feeling of trustworthiness and stability.

STEP 3:  MOODBOARD

This usually includes images in close relation with the brand that can provide some extra inspiration for the design, the color palette (usually based on the reference images) and the font design.

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STEP 4:  THE DIGITAL DESIGN

This is where I digitalize the previously sketched logo design and all of the work basically comes together. The fonts, the color palette and the design finally become one logo. I often attempt to create different variants of a logo. This is why it's good to have a color palette. 

Some brands actually prefer to make a seasonal change in their logo. For example they use cold or more cozy tones in the winter and warmer, perhaps pastel tones for the spring or the summer.

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STEP 5:  THE PRESENTATION

The final step is the presentation of the logo or visual brand design. Now this result is based on what the customer paid for. 

If someone just asked me for a simple logo design, they will be presented with the logo design in all of the necessary file formats (.png, .jpeg, .ai, .pdf, .eps, .psd, etc...) and aside from that a 3D mockup of their logo.

If someone asked me for a full visual brand design, they will be presented with the logo in all of the necessary file formats (.png, .jpeg, .ai, .pdf, .eps, .psd, etc...), they will receive a brand book based on my personal research and including the color palettes (primary & secondary), font designs, reference images, brand do's and dont's, concept designs and logo variants.

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So... Any questions? Interested? Feel free to send me a message in the chat box or send an e-mail to lauren.pletinckx@studioindivisual.com and I'll respond as soon as possible.